Bloomberg Media and Twitter have launched TicToc by Bloomberg, a 24/7 global news network built for a social media platform that targets on-the-go, mobile-first news consumers. TicToc combines the global news gathering capabilities of Bloomberg’s 2,700 journalists and analysts across 120 countries, with the immediacy of Twitter.
The first iteration of TicToc will feature a mix of live video and reporting from Bloomberg journalists around the world, as well as breaking news content from consumers, curated and verified by Bloomberg editors with a real-time distillation of the related conversation on Twitter. The news experience is designed to be interactive, rich with Twitter content and consumable on any device. Coverage will focus on general interest news worldwide.
“We’re seeing a shift in the media landscape today: more content companies are partnering with platforms to create hybrid businesses that better serve consumers and society. With TicToc by Bloomberg, we’re fusing the best of Bloomberg and Twitter to build a fast and credible modern news experience,” said Bloomberg Media CEO Justin B. Smith. “The launch of this new network further reinforces our strategy of driving innovation through exciting new products and services that touch a broad audience around the world.”
“It’s early days, but what makes TicToc by Bloomberg unique is that consumers will be able to watch live news and the conversation around it at the same time, all while a dedicated team of Bloomberg editors verifies the facts. We’re leveraging our journalism and data to reach and inform an intelligent audience on Twitter around the world,” said Bloomberg Editor-in-Chief John Micklethwait.
“Twitter is where people go for breaking news, and now our global audience can turn to TicToc by Bloomberg at any time to see what’s happening in the world no matter where they are,” said Anthony Noto, Twitter COO. “Combining the journalistic integrity of Bloomberg with the speed and global availability of Twitter makes this a collaboration we are really excited about.”
The global news update will be available for replay and refreshed each hour with evolving stories from around the world. Relevant Tweets, curated and verified by Bloomberg, will run below the video programming, allowing consumers to see accurate Tweet conversations around the news.
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