Discovery Communications has announced an original content partnership for the Olympic Winter Games PyeongChang 2018 with sports and entertainment agency Wasserman.
As part of the new agreement, Cycle Media, a subsidiary of Wasserman, will create original social sports content that Eurosport will share across its digital platforms during the Games. During PyeongChang 2018, Eurosport’s Snapchat Discover Channels will be powered by Cycle in four key European markets: UK, Germany, Norway and Sweden, as well as producing content for Eurosport social channels by blending original footage and Olympic Games highlights.
This new co-operation creates customisable opportunities for brands to associate with the broadcast of one of the world’s greatest events. It also generates unique sponsorship and advertising inventory opportunities across social channels for brand partners wanting to integrate their products and services into the broadcast experience of the Games.
Peter Hutton, CEO Eurosport, said: “As the Home of the Olympics in Europe”, Eurosport is happy to partner with Cycle and Wasserman to help us engage more people on more screens across Europe. Alongside our own creative staff, Cycle’s creative resources will allow us to drive additional levels of engagement and support our objective to make PyeongChang 2018 the first truly digital Games across Europe. This innovative partnership will help amplify the most shareable moments from PyeongChang 2018. It also creates new ways for brands to tap into the magic of the Games with youth communities across multiple markets.”
“Cycle is the perfect content partner for Discovery and Eurosport to harness their brand and optimize this opportunity,” said Casey Wasserman, Chairman & CEO of Wasserman. “It is gratifying when we can foster relationships between well matched clients, and Discovery and Cycle have such an organic connection it is a win-win for all.”
Jonathan Davies, MD, Advertiser Partnerships, Eurosport, said: “This partnership brings together Eurosport’s outstanding Olympic Games content and audiences with Cycle’s cutting-edge creativity in the social space – giving brands the opportunity to produce bespoke content that engages with younger audiences in new and innovative ways.”