NBC Universal will be offering coverage of Winter Olympic games in PyeongChang, South Korea in 4K High Dynamic Range (HDR).
“The Olympics has always been a platform for the introduction of new broadcast technology”, said Gary Zenkel, President, NBC Olympics. “The availability of 4K High Dynamic Range coverage of Olympic ceremonies and competitions through our participating multi-channel distribution partners, will be a great showcase for this emerging advancement in the quality of televised sports coverage in the United States.” The Xfinity brand of Comcast, NBCU’s parent company is the presenting sponsor of NBC’s 4K HDR coverage of the games.
“Providing the highest quality viewing experiences on the TV and across devices for the biggest and best moments in sports and entertainment has always been our top priority,” said Matthew Strauss, Executive Vice President, Xfinity Services. “The Olympics brings us together unlike any event to experience the incredible emotions and heart-pounding moments that take our breath away, and we are proud to partner with NBCUniversal to bring the Winter Games to viewers across the country in pristine 4K HDR for the first time.”