Yospace and NexStreaming have announced an integration that simplifies the route to market for broadcasters wishing to monetise their live OTT streams.
The companies have pre-integrated Yospace’s HTML5 SDK into the NexPlayer HTML5 player, allowing Yospace’s multi-award-winning Server-Side Dynamic Ad Insertion to be accompanied by real-time, client-side tracking. The integration also enables an interactive element to advertisements by allowing viewers to click on ads for more information on the product.
Carlos Lucas, General Manager of NexPlayer SDK, said: “We are proud of enhancing this partnership with Yospace, providing the most comprehensive streaming and Dynamic Ad Insertion experience on the web with our HTML5 as player as we are already doing across Android apps”.
David Springall, CTO of Yospace, added: “We’re delighted to add the NexPlayer HTML5 Player to our growing list of pre-integrated players. NexPlayer has a strong reputation among broadcasters for its high performance and innovative technology. By pre-integrating with our world-leading Dynamic Ad Insertion system means customers using NexPlayer can realise the benefits of OTT stream monetisation in less time than ever.”