Broadcast and communications technology specialist Ericsson has been selected by Canadian multiplay telco Bell Canada to power its next generation multiscreen TV services.
Ericsson’s MediaFirst TV Platform solution will enable Bell to offer an enhanced, personalised and converged multiscreen TV experience to its more than 1.5 million Fibe TV and Alt TV subscribers in Canada.
The multi-year deal expands on the companies’ long-term relationship, which dates back to the 2010 launch of Bell’s Fibe TV service and deployment of Mediaroom, the world’s leading IPTV platform. When integrated with Mediaroom, MediaFirst will deliver an agile, next generation TV platform with the necessary flexibility to easily incorporate third party apps.
“Our longstanding and successful relationship with Ericsson helped us deliver the innovative and exclusive new Fibe TV services that propelled Bell to the number one position in Canadian TV,” commented Rizwan Jamal, Bell’s President of Residential and Small Business. “We look forward to taking the game-changing Fibe TV and Alt TV even further, enabling next generation services across a wider range of devices by leveraging the innovative IPTV technologies of Ericsson MediaFirst,” he added
“Demand for high quality, seamless and personalised TV services is at an all-time high,” noted Angel Ruiz, Head of Media Solutions, Ericsson. “With this increased consumer demand, service providers need to find ways to drive agile transformation within their business and ensure they have access to the technology and solutions that will help reduce operational costs and increase new revenue opportunities. The implementation of our award-winning MediaFirst TV Platform will enable Bell to further enhance its innovative services and deliver additional benefits both within its business and to its subscribers, offering a superior user experience across all devices.”