Videology, a software provider for converged TV and video advertising, has unveiled its Impact Suite – a collection of video ad measurement studies designed to provide actionable advertising insights and measurement— to the Canadian market.
Videology launched the Impact Suite to help Canadian advertisers measure the true brand results, beyond media metrics, driven by their digital video campaigns, including the fast-growing channel of OTT/Connected TV.
“There is a growing desire to measure campaign performance against business outcomes. Video convergence and the ability to bring more data across all screens, including the TV screen, is driving this trend,” said Aleck Schleider, SVP, Client and Data Strategy, Videology. “Where there is data, there is the expectation of more precise measurement. That’s what our Impact Suite is all about. We allow marketers to quantify the impact of their video advertising on real results, whether their objective is a lift in awareness, or an increase in conversions, or something in between.”
“We are particularly pleased to offer Impact tools for connected TV, as advertisers are eager to test and measure this growing channel,” added Schleider. “We hope this helps to kickstart this potentially game changing new viewing platform.”