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Analyst: APAC to add 78m pay-TV subs

April 5, 2018

The Asia Pacific pay-TV sector is bucking the downward trends in much of the rest of the world. Subscribers will grow by 78 million and revenues by $2.73 billion between 2017 and 2023, according to the Asia Pacific Pay TV Forecasts report from Digital TV Research.

“China and India together will account for 81 per cent of the region’s 686 million pay-TV subscribers by 2023,” advised Simon Murray, Principal Analyst at Digital TV Research. “China will add 33 million subscribers between 2017 and 2023 and India will increase its total by 28 million. However, six of the 22 countries covered in this report will lose subscribers between 2017 and 2023. Taiwan will be the biggest loser – with subscribers down by 10.3 per cent.”

Digital cable will supply 37 million – half – of the pay-TV subscriber additions between 2017 and 2023. However, analogue cable subscriptions will fall by 52 million – leaving cable down overall. IPTV will bring in an extra 67 million subs, with pay satellite TV up by 26 million.

Asia Pacific pay-TV revenues will increase by $2.73 billion (€2.22bn) between 2017 and 2023. China, India and Japan will together account for two-thirds of the $37.89 billion pay-TV revenues by 2023.

Pay-TV revenues will fall in six countries between 2017 and 2023 including Japan (down $623 million), South Korea (down $225 million) and Hong Kong (down $89 million). On the plus side, India will contribute $1.6 billion in additional revenues, with China bringing in $924 million more and Indonesia an extra $472 million.


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