QYOU Media, a curator of premium ‘best-of-web’ video for multiscreen distribution, is growing its operations in India following the launch of QYOU India on Tata Sky, by adding a block of new content partnerships. Rebranding as Q India, the company’s localised service recently also launched on Jio TV, India’s fastest growing mobile service with 168 million subscribers.
Curt Marvis, CEO and Co-Founder, QYOU Media says: “India is a huge growth market with lots of young and upwardly mobile audiences hungry for new content and programs from their favourite service providers. Over the past year, we’ve been working hard to establish a presence in India by collaborating with premium local content creators and service providers to deliver a localised version of our programming available to millions of viewers in other countries around the world. We couldn’t be happier to see all of our hard work coming to fruition through partnerships with India’s most popular influencers and distribution deals with market leaders like Tata Sky and Jio TV, who have helped us increase our audience reach in India to 185 million viewers.”