Advanced Television

Study: China tariffs will add millions to TVs cost

April 18, 2018

The Trump administration’s proposed tariffs on TVs from China would increase the price Americans pay for TVs, costing US consumers an estimated $711 million (€574m) over the next year, according to a study commissioned by the Consumer Technology Association (CTA) and National Retail Federation (NRF).

“These proposed tariffs are bad for the economy, businesses and American consumers,” said Gary Shapiro, CEO and president, CTA. “For TVs, just one of the 1,300 products on the administration’s list, American pocketbooks will suffer. Now that China has expressed some willingness to open its market and strengthen protection of intellectual property, the Trump administration should immediately initiate negotiations.”

The study looks at the estimated consumer impacts of 25 per cent tariffs on imports of TVs and other product categories from China, and finds the proposed tariffs would increase prices on TVs from China by 23 per cent and increase prices for all TVs by four per cent. A TV made in China that costs $250 today would cost $308 after the tariffs are applied, and one that costs $500 today would cost $615 after the tariffs are applied.

“China’s unfair trade practices must be addressed, but as this study shows, tariffs aren’t the answer and will punish US consumers in the form of higher prices,” said NRF president and CEO Matthew Shay. “If these tariffs take effect, they will force American families to pay more for TVs and other products. We urge the administration to avoid taxing Americans through tariffs and instead work with our like-minded trading partners and develop a serious, long-term strategy to pressure China to play by the rules.”

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