BT Sport has appointed EE’s Matt Stagg to the new role of Director of Mobile Strategy, highlighting the importance of mobile to the broadcaster’s ambitions.
In his new role, Stagg will report to BT Sport COO Jamie Hindhaugh. Matt will be responsible for developing BT Sport’s mobile capabilities, building on a heritage of innovation in the mobile space.
BT Sport has seen huge growth in the popularity of its mobile platform in the last two years – accelerated by the close tie up with EE. The recent UEFA Champions League quarter final clashes saw BT Sport’s largest ever mobile audiences. Breakthrough broadcasts of the UEFA Champions League in 360 and HD HDR have reinforced the focus on mobile.
Hindhaugh said: “Mobile is hugely important to our future. Matt will ensure we continue to lead the way with mobile innovation and capitalise on this growing audience.”
Stagg said: “I’ve been working closely with BT Sport since well before EE became part of BT – they are Europe’s most ambitious and innovative broadcaster, and they have a very clear focus on the mobile opportunity.”
Stagg will continue to lead EE’s strategy for delivering 4G and 5G networks for the media and broadcast industries.