India: SonyLIV powers OTT with Brightcove

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Brightcove, a global provider of cloud services for video, has announced that it is powering SonyLIV, the premium OTT streaming service by Sony Pictures Networks India (SPN).

SonyLIV is of the top OTT video app as measured by its 57.2 million app downloads to date. Monetised with a combination of advertising, subscription payments, and pay per view offerings, SonyLIV offers an array of movies, TV shows, sports, music, and original content to over 30 million viewers.

Uday Sodhi, Executive Vice President and Head, Digital Business at Sony Pictures Networks India Private Limited (SPN) said, “The launch of low cost, high-speed mobile internet service in 2016 saw online video consumption surge up to five times in India, transforming the OTT landscape. For SonyLIV, the cornerstone of our strategy has always been to seamlessly deliver the best video streaming experience to our audience, and Brightcove is one of the key technology pillars in this strategy. Brightcove has not only provided a robust and highly scalable video platform to manage our OTT services, but also has brought deep video industry expertise to help us evolve our offering in a highly competitive Indian market.”

“Internet users in India are predicted to cross the half a billion mark by mid-2018. With more users coming online, long and short form video consumption is likely to skyrocket, and force a shift in how media companies package, deliver, and monetise their content,” Ben Morrell, General Manager for Brightcove in Asia, commented. “For SonyLIV, their advantage lies in their rich library of content spanning over 22 years, coupled with exceptional video streaming experience. We are excited to partner with SonyLIV to be part of their business growth strategy as they continue to evolve and differentiate in a hypercompetitive Indian market.”


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