UPC, the Swiss cable operator, reported it achieved above-average growth in the business customer segment once again in the first quarter of 2018 (+12.6 per cent revenue growth compared with the same quarter last year).
In contrast, the residential customer segment is still operating in a fiercely contested Swiss market and took a slight downward turn in the first quarter of 2018.
Q1 revenues were up by 7.5 per cent year-on-year to $454.6 million (€382.9m).
UPC repositioned its brand with the launch of HAPPY HOME at the beginning of the year. As part of this, the company is increasing its focus on offering the best connectivity and entertainment. In the course of introducing HAPPY HOME, UPC doubled the Internet speed for 300,000 existing customers free of charge. In addition, the company is working on a new TV platform, the aim of which is also to provide more happy moments.
Furthermore, UPC announced in the first quarter of 2018 that its customers would be able to use Swisscom’s mobile network for Internet and making calls expected from early 2019.