US streaming service Hulu and VICE Media have announced a content licensing agreement. The deal, VICELAND’s first SVoD partnership, will increase Hulu’s library of unscripted programming with 15 series from VICELAND, including all past episodes of the Emmy Award-nominated Gaycation and Woman, as well as popular shows such as F*ck, That’s Delicious. All VICELAND series will be available on Hulu from June 8th.
“Our viewers love watching thought-provoking reality series on Hulu, and partnering with VICELAND is yet another way we’re building the most valuable content offering for fans of unscripted programming,” said Lisa Holme, Hulu’s VP of Content Acquisition. “VICELAND has consistently created and produced stories that explore the cutting-edge, culturally-relevant topics that Hulu’s young and passionate audience craves, and we’re excited to be the very first to offer their shows in a subscription on demand environment.”
“VICELAND is a key part of expanding on VICE’s ongoing commitment to create the most compelling and unique content young viewers can’t find anywhere else,” added VICELAND president Guy Slattery. “We’re excited to have Hulu as a platform partner to continue widening the audiences for our shows.
Launched in 2016, VICELAND has produced hundreds of hours of original content. Its expanding library reaches a young audience with lifestyle-focused series examining all elements of culture, from music, food, and fashion to technology, sex, drugs, and beyond. The channel, while still in its infancy, has seen the second highest year-over-year growth across all of television among 18-49 viewers with a 26 per cent rise.