Advanced Television

Broadpeak powers ad insertion on TF1+

April 30, 2024

Broadpeak, a provider of content delivery network (CDN) and video streaming solutions, has announced that French TV network TF1 is powering targeted ad insertion on its TF1+ streaming service with Broadpeak’s Dynamic Ad Insertion service. TF1+ represents the first live addressable TV service monetised at the spot level using server-side technology (SSAI) from Broadpeak.

“We are excited to collaborate with Broadpeak and revolutionize targeted advertising on our TF1+ streaming service,” said Francois Xavier Pierrel, chief data and ad-tech officer at TF1. “By harnessing the power of Broadpeak’s advanced SSAI technology, we can deliver personalized advertisements to audiences at scale, boosting our monetisation and creating a more engaging and immersive streaming experience.”

Thanks to collaboration between the TF1 teams, led by Adel Abdel Razik, senior product manager ad-tech at TF1, and the Broadpeak team, TF1 will be able to use the Spot2Spot feature, a unique SSAI-based spot level ad replacement service for live video streaming, ad tracking, and ad impression analytics to ensure optimal ad monetisation.

TF1 is also simultaneously running the Broadpeak BPK SmartLlib SDK on players to benefit from IAB Open Measurement certified ad tracking. Broadpeak’s ad tracking functionality ensures compliance with Total Video measurement requirements, providing advertisers and agencies with data for effective campaign management.

“We are proud to partner with the renowned broadcaster TF1 to drive innovation in the video streaming space,” said Jacques Le Mancq, CEO at Broadpeak. “Our SSAI-based solution empowers TF1 to deliver the most relevant ads to viewers within live advertising breaks, unlocking new revenue streams.”

Categories: Advertising, Articles, CDNs, Targetted

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