The Digital Production Partnership (DPP), the media industry’s international business network, has announced the release of a new implementation guide: DPP Metadata Exchange for News. The guide will help news organisations and suppliers of news systems and services, to implement a common metadata framework based on the International Press Telecommunications Committee (IPTC) NewsML-G2 standard, designed for the exchange of news metadata.
“The lack of basic metadata in end-to-end digital news workflows has introduced inefficiencies in newsrooms around the world,” says DPP Managing Director, Mark Harrison. “The development of a common metadata framework will enable newsgathering organisations and their suppliers to increase efficiency by supporting and enabling faster discovery, better rights-informed exploitation, automation and greater re-use of captured content.”
DPP Metadata Exchange for News provides a standards-based approach to implementing a common minimum metadata set that can be used across news agencies, television, and online. It makes it possible to automate news processes, manage multiple versions, enable workflow efficiencies, and importantly, manage rights and restrictions from planning right through to delivery of news packages. The result will be considerable cost and time savings.
“The introduction of DPP Metadata Exchange for News will help suppliers understand both the necessity and the requirements to enable media companies to develop efficient end to end workflows across multi-platform environments. In turn this will make media discoverable more quickly for our audiences, enriching their experience and increasing participation in this multiplatform world, where knowing what we have, where it is, and if we can use it, becomes ever more critical.” says BBC, Head of Technology News, Andy Bocking.
The DPP Metadata Exchange for News implementation guide provides an overview of the minimum metadata requirements for exchange; introduces new production workflows; maps the business requirements to IPTC NewsML-G2; and provides detailed implementation guidance covering the end-to-end news production process.
“Sony is committed to driving positive change with the adoption of automated and intelligent processes that enable content creators to achieve more, quicker, in ways that will ultimately be seen as game-changing for the industry as a whole.” said Peter Sykes, Strategic Technology Development Manager, Sony Professional Solutions Europe. “As a member of the DPP News Exchange Working group, Sony is uniquely placed to help create added value from wireless acquisition, through our cameras, all the way through to content delivery. The benefits of DPP Metadata Exchange for News are instant within News where speed to air is key. These benefits represent a real boost for the industry.”