According to Dataxis forecasts, the pay-TV market in the ex-USSR countries will grow at a 1.6 per cent CAGR between 2017 and 2023 to reach 59.7 million subscribers. The Russian market represents 80 per cent of the total today and its share should remain stable until the end of the period.
Pay-TV revenues will approach €2 billion by 2023. Blended ARPUs are expected to grow steadily across all regions but will remain low compared to the industry standards, ranging from €2 to €8 with relatively higher ARPU for premium services from Viasat in Baltic countries or NTV Plus in Russia for instance.
The ex-USSR countries are recognised as: Baltic Countries Estonia, Latviaa and Lithuania; Caucasian countries Armenia and Georgia; BUM countries Belarus, Ukraine and Moldova.