Viacom International Media Networks (VIMN) has announced the UK debut of its first mobile streaming app featuring long form content, with the launch of Nick Play on Virgin Media. Effective immediately, Virgin Media customers who subscribe to Nickelodeon channels, will have free access to the Nick Play VoD mobile app.
Virgin Media customers who download the Nick Play app will be able to unlock and watch a wide selection of Nickelodeon content on-demand, including full-length episodes and short form content. Popular titles available on-demand in the Nick Play app include The Thundermans, Hunter Street, Henry Danger, SpongeBob SquarePants and Pig, Goat, Banana, Cricket.
Nick Play is part of Viacom’s wider suite of channel branded mobile applications for its core global brands, giving audiences direct access to a VoD content library and market-by-market short form originals. Virgin Media customers will be the first in the UK to have access to full seasons of long form episodic content on the Nick Play app.
“We’re excited to be providing Virgin Media customers with full access to the Nick Play app in the UK as part of a continued expansion of our branded apps strategy,” said Arran Tindall, SVP, Commercial and Content Distribution, for Viacom International Media Networks. “The Nick Play app will give Virgin Media customers greater choice and control over what, when and where they experience their favourite Nickelodeon content.”
David Bouchier, Chief Digital Entertainment Officer at Virgin Media added. ”The Nick Play app is an exciting addition for Virgin TV customers, offering great Nickelodeon content whenever, wherever. We want to make it easier for our customer’s to enjoy the TV they love and the Nick app does just that.”