MySports puts its foot on the gas: 12 hours of Zurich E-Prix live
June 5, 2018
There are only a few days to go until Formula E races through the streets of Zurich. Steffi Buchli and her MySports team will be right in the thick of it on 10 June – and not just on the sidelines. The young Swiss sports channel is dedicating a whole day of air time exclusively to the Zurich E-Prix and has exciting analyses, expert commentary and trackside talks in store for TV viewers. The spectacle will be shown on several MySports channels and via apps – additional camera angles will allow viewers to follow the entire race from the drivers’ on-board cameras, for example.
The first ever Formula E race in Switzerland is just around the corner. The racing spectacle with state-of-the-art vehicles is the first circuit race in Switzerland for 64 years. A sensation that is expected to attract 100,000 viewers to the trackside. MySports is marking this milestone in motor sports by dedicating a whole day of air time to it. From early morning through to prime time, on 10 June the channel will show nothing but Formula E – the team will broadcast live from the city on the Limmat for 12 hours. This comprehensive package is only available from MySports! Pascal Derron, CEO and founder of Swiss E-Prix Operations says: “I think it’s fantastic that Formula E fans won’t miss a single second of the race day with MySports and can follow this historic occasion from A to Z on screen.”
Programming for real motor sports fans
Besides live broadcasts of both free practice sessions, the qualifying session and the race itself, the channel is offering attractive programming to accompany the race in Zurich. Director of Programming Steffi Buchli says: “We will start broadcasting at 8.15 am. Editor-in-chief Stephan Lingier will present the sporting coverage on the race day, and will be in the studio right by the pit lane together with experts Simona De Silvestro, Neel Jani and Fabio Leimer. I will be in the second studio right by the second curve.” Notable guests from the world of sports, politics and economics will come together there. Presenter Gabriel Gasser will also be in action as a roving reporter and will capture scenes from the pit lane. Herbert Zimmermann will commentate all parts of the race, supported by the experts as co-commentators. The programming will be rounded off by magazine programmes about Formula E and the location of Zurich. “MySports is offering the complete package for real sports fans,” says Buchli.
Additional camera angles promise a top experience
Besides this first-class programming on the “MySports HD” channel, which is available at no extra cost as part of the basic offer provided by the MySports partners, MySports is offering much more: on other channels (included in the MySports Pro package), additional camera angles will be broadcast. One channel will be dedicated entirely to top Swiss driver Sébastien Buemi, for example. Thanks to an on-board camera, viewers will be able to experience the entire race from the perspective of his electric racing car. Further channels will switch between the on-board cameras of eight top drivers or will feature graphics about the race for motor sports fans. And so MySports Pro customers will be able to enjoy the full Zurich E-Prix experience. With the various TV apps offered by the partners, it is also possible to enjoy the MySports broadcasts while on the go. This opportunity is ideal for those who cannot make it to Zurich or who are by the track, but want to have a different perspective.
MySports has shown every race live and with attractive programming since the start of the 2017/2018 Formula E season. Now, the TV contract has been extended by a fourth season (2020/2021). For this season 2020/2021, MySports is the only Swiss channel to have secured the exclusive broadcasting rights for the Swiss race.