SMPTE: Broadcasters betting on emerging technologies

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Entertainment technology standards body SMPTE (Society of Motion Picture and Television Engineers) has released the results of the SMPTE 2018 Innovation and Technology in Media Entertainment Survey, part of the Society’s ongoing work to provide insight into the critical issues that are transforming the media and entertainment (M&E) technology industry.

The survey examined artificial intelligence and machine learning (AI/ML), immersive media, professional media over managed IP networks, and the Better Pixels Project.

“The M&E sector has always been at the forefront in adopting technologies that have a dramatic impact on consumers’ relationship with content,” said SMPTE Executive Director Barbara Lange. “The SMPTE 2018 Innovation and Technology in Media Entertainment Survey confirms this understanding, describing an industry that is ready to explore how new technologies change the way storytellers connect with audiences. Survey results also convey that the M&E sector is investing in emerging technology that will further transform the way content is created, distributed, and consumed.”

The SMPTE survey drew more than 200 responses from engineers, managers, directors, and C-suite executives whose organisations operate in the postproduction, production, R&D, distribution, preproduction, and consumption industries. Respondents reported having substantial expertise in engineering, postproduction, R&D, and production, and more than 70 per cent indicated that they have more than 20 years in the industry. Nearly a third of respondents’ companies have 20 or fewer employees, and 60 per cent have 500 or fewer employees. Almost 80 per cent of these companies do business in North America; 50 per cent in the Europe, Middle East, and Africa region (EMEA); 43 per cent in Asia-Pacific; and 36 per cent in Latin America.

The survey results highlight the importance of engaging with technologists in emerging areas of innovation to build new business relationships and the value of developing technical standards and workflow conventions that ensure the industry can effectively absorb new technologies into its operations.


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