Spanish TV group Mediapro will market the international TV rights for La Liga over the next five years, starting in 2019.
La Liga and Mediapro have renewed their agreement whereby the league will get €4.48 billion in five years for the international rights, up 30 per cent on the previous three years.
In addition, in the domestic market Mediapro will manage the football TV rights in bars, including highlights, for €481 million for the next three seasons starting in 2019.
In addition to the Mediapro deal, with the awarding of the main Spanish lots to Telefónica, La Liga will take in €3.42 billion in three years, an average of €1.14 billion a year. That’s 15 per cent more than the three previous years, but less than the €3.9 billion expected by La Liga, which aimed to get €1.3 billion per year.
Nevertheless, La Liga may still meet its target with the sale of the four packages that were withdrawn (only four out of eight have been awarded) to new potential players like Amazon, Facebook or Netflix.