Golden Boy Promotions is launching a partnership with Facebook to bring live boxing and original programming to a global community of fans on the social media platform.
The first of five live fight nights on Facebook will debut on August 11th and will feature Jesus Rojas defending his WBA World Featherweight Title against Joseph “JoJo “Diaz Jr at the Avalon Theater in Hollywood. The second live fight will feature light heavyweight contender Sullivan Barrera against a soon-to-be announced opponent on August 18th from the Sands Casino Resort in Pennsylvania.
“This game-changing deal for the sport of boxing places Golden Boy Promotions and its stable of fighters at the intersection of live sports mega-casting and ultimate fan engagement. Our team is now positioned to present world-class boxing from Silicon Valley, to Madison Avenue, to Hollywood and to the rest of the world. The reach of Facebook is just incredible, and our sponsorship conversations will truly resonate with brands across all categories,” said Oscar De La Hoya, Chairman and CEO of Golden Boy Promotions.
Golden Boy Media and Entertainment will serve as the production entity producing the live fights and original programming. De La Hoya will serve as Executive Producer and will invoke his extremely high standards across the board and push for entirely new approaches to presenting the sport to the Facebook audience. For example, the live broadcasts will incorporate the real-time fan interaction and engagement made possible by Facebook’s social video platform.
“We’re thrilled to team with Golden Boy Promotions to make Facebook a home for championship-calibre boxing this year,” said Devi Mahadevia, North America Live Sports Programming Lead at Facebook. “Through this unique partnership, a global community of sports fans will have free access to some of boxing’s most exciting live bouts and be able to interact with the action like never before.”
“Our goal is to provide the best fights in the world to the largest audiences across the globe. Through our amazing partnership with Facebook, Golden Boy Promotions can now truly grow the sport organically. We now have the ability to reach and speak to younger fans, while at the same time making our fighters and matches available to a larger audience for free on the world’s strongest and most prolific social media platform,” said Eric Gomez, President of Golden Boy Promotions.
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