Kagan: Gray-Raycom deal boosts US broadcast M&A

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US broadcast station mergers and acquisitions (M&A) volume reached $5.11 billion (€4.38bn) in the second quarter of 2018, as tracked by Kagan, a media research group within S&P Global Market Intelligence. This is the largest quarterly deal volume since the second quarter of 2007.

Ninety-eight per cent of the volume ($5.01 billion) is attributable to TV station sales. On June 25th 2017, Gray Television Inc. announced the acquisition of Raycom Media Inc. for $3.65 billion. Including translators, Raycom owns the licences for 49 full-power and eight low-power TV stations and provides programming for an additional 14 stations.

Kagan estimates the value of the TV stations at $3.44 billion, making this the eighth-largest US TV station deal of all time and the largest since the 2017 merger of Tribune Media Company and Sinclair Broadcast Group Inc.

The Sinclair/Tribune merger required a number of spin-offs to comply with FCC ownership caps. After a first station divestiture in March for $60.0 million, 22 further stations were sold to five different buyers in April and May to meet FCC ownership caps. Those five deals were carried out at an average 8.0x forward cash flow multiple, amounting to a total of $1.48 billion.

The largest parts of the spin-offs were the sale of seven stations to Twenty-First Century Fox Inc. for $910.0 million and the transfer of nine stations to Standard Media Group LLC for $441.7 million. In addition, Meredith Corporation bought one station for $65.0 million, Howard Stirk Holdings LLC paid $4.95 million for three stations, and two licenses were transferred to local marketing agreement partner Cunningham Broadcasting Corporation for $60.0 million.

The only other large TV transactions were Gray Television Inc.’s $32.5 million purchase of KDLT-TV in Sioux Falls, S.D., from Red River Broadcast Co. LLC, and the $11.5 million sale of WMDE-DT in Washington, D.C., from Western Pacific Broadcast LLC to WRNN-TV Associates LP.

The US radio deal market continued to yield steady but slow movement, registering a total of $102.3 million. The second quarter’s top deal was Cumulus Media Inc.’s $18.0 million purchase of WKQX-FM in Chicago.

The quarter’s second-largest radio deal was a swap, yielding an estimated total of $16.8 million. Educational Media Foundation (EMF) transferred three FM translators, worth an estimated $2.3 million, to Urban One Inc. EMF also paid an additional $12.2 million in cash for FM station WPZR in the Detroit market.

The largest radio group transaction was the $10.7 million sale of four AM stations, eight FM stations and five FM translators in two small Washington state markets from Ingstad Radio Washington LLC to Stephens Family Limited Partnership.

Aside from those few large deals, the deal market displayed a rather slow pace. Excluding the Sinclair spin-offs and Gray’s deal for Raycom, the total deal volume would have been the lowest since the fourth quarter of 2016, amounting to just $185.8 million.


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