Mexico’s TV Azteca says that the costs of winning exclusive football TV rights mean that providing coverage is fast becoming “less sustainable”, and the broadcaster’s CEO Benjamín Salinas, said he is evaluating whether to continue – or not – with coverage.
TV Azteca is Mexico’s second-largest mass-media broadcaster after Televisa. It owns two national networks (Azteca Uno and Azteca 7) and adn40 which transmits news.
“We are obligated to review the soccer business in a comprehensive manner and to evaluate the viability of staying there,” Salinas said, and claiming his station “to be the audience leader in Mexico during the Soccer World Cup in Russia”.
Despite that success, Salinas said it is the associated costs of providing coverage made the segment gradually less sustainable from a financial perspective, according to a report in Next TV News.