Faricy to head Discovery D2C

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Discovery has confirmed that Peter Faricy will join the company in the newly created role of CEO, Global Direct-to-Consumer, overseeing Discovery’s global digital and direct-to-consumer businesses.

“Peter is a world-class executive, with an extensive track record of building some of the world’s most successful direct-to-consumer products and businesses,” said David Zaslav, President and Chief Executive of Discovery. “We are excited to welcome Peter and his vision and skill set to the Discovery leadership team as we accelerate our pivot to become a next-generation media company engaging passionate communities of fans around the world on every screen with trusted, high quality brands and content.”

Faricy, who brings to Discovery more than twenty years of leadership experience at the intersection of technology and media, will lead Discovery’s current digital and direct-to-consumer businesses comprising U.S. Digital, including Discovery’s GO TV Everywhere products, as well as Motor Trend, Eurosport Player, Discovery Kids, Dplay, and Discovery’s strategic alliance with PGA TOUR to create the global home of golf. Faricy will steer Discovery’s ongoing evolution and growth as a digital and direct-to-consumer media leader as it navigates the changing media and technology marketplace around the world.

Faricy reports to Zaslav. JB Perrette, President and CEO of Discovery Networks International, will continue to lead the overall Eurosport business and will work together with Faricy on direct-to-consumer product rollouts across international markets. Faricy begins at Discovery on September 17th, 2018.

“Hundreds of millions of consumers love, trust and admire the iconic brands of the Discovery Channel, HGTV, Food Network, Eurosport, TLC, Oprah Winfrey Network (OWN), Animal Planet, Investigation Discovery (ID), Travel Channel and so many more. As the media and tech industries increasingly converge, Discovery has positioned itself as a clear leader. Our mission is to delight customers by leveraging technology to provide access to the content they love, anywhere and anytime,” said Faricy. “I’m incredibly excited to join Discovery at this important juncture and to help accelerate the company’s ongoing evolution as a technology-powered media company reaching viewers around the world.”

Faricy joins Discovery from Amazon, where he led the growth of the Amazon Marketplace, the company’s third-party seller business, and previously led Amazon’s successful music and movies categories. Faricy has also held leadership roles at Borders Group, Ford, and McKinsey. He received an MBA with distinction from the University of Michigan and a BA in Business Administration from Michigan State University.


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