India: Netflix partners with Hathway Broadband

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Netflix has partnered with Indian cable broadband provider Hathway to provide consumers access to its content through the Hathway set-top box. The set-top box will come with a remote that has a separate Netflix button allowing users to launch the streaming service. Hathway subscribers will be able to pay for their Netflix subscription using their Hathway bill.

The Hathway set-top box will be launched at an introductory price of Rs. 2,999 (€36.30). All existing and new Hathway broadband consumers, who subscribe to Netflix and pay through their Hathway bill for their Netflix subscription, will receive this box for free, the company said.

“In this smart and digital era, customers are looking at leading Internet entertainment services like Netflix to access high quality, well-produced entertainment. The soon-to-be launched Hathway set-top box will make watching streaming videos on large screens an incredible experience. The Hathway set-top box will be bundled with our high-speed, unlimited fibre-to-home monthly plans,” said Rajan Gupta, managing director, Hathway.

“We’re very excited to partner with Hathway Broadband in India to bring the latest technologies and great stories under one roof,” added Tony Zameczkowski, vice-president, business development, Netflix Asia. “The Hathway set-top box will allow Hathway’s customers to use the Netflix button on their remote controls to seamlessly access and enjoy the best entertainment at high speeds.”


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