StarTimes lowers prices in DStv battle

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MultiChoice’s DStv is still battling with Nigeria’s legal system in an attempt to implement a price hike. Meanwhile, China-backed StarTimes Nigeria is lowering its pay-TV prices in a direct attempt to boost subscriber numbers unhappy with the DStv actions.

StarTimes, in line with its much publicised promise to provide Pay TV services “at affordable prices” quickly announced the reduction of its StarTimes Classic Bouquet, with effect from September 1 with a significant reduction. Its ‘Classic’ bundle has been trimmed from Naira 2600 to N1900 (about $5.30), and Star has added 4 new channels into the bargain.

The broadcaster is also pushing its DTT service (Antenna, now in DVB-T2) with more than 100 channels available.

Either through its DTH service, or the terrestrial alternate, StarTimes is also actively working with the Chinese government to promote digital TV into the countryside, and an initial pilot village project, via satellite, in the region around the capital Abuja and which will eventually reach 1000 villages.


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