Advanced Television

Sony exec: “Next living room is the car”

September 14, 2018

Colin Mann @ IBC

Markus Zumkeller, Director of Technology and Engineering, Sony Europe, has suggested that the advent of autonomous driving will give road users more time which could be filled by entertainment consumption.

Speaking at a special IBC conference session – DVB at 25: End of the Line or Start of a New Adventure? – hosted by the digital standards body to examine DVB’s legacy and explore how it can help the media industry navigate OTT and IP delivery challenges, Zumkeller noted that one hour per day could be added to ‘leisure’ time when the road user wasn’t driving. “Autonomous driving will give more time that could be filled by entertainment,” he suggested. “We will need to work out how to get content into the car. The next living room is the car,” he added.

Fellow panellist Chris Johns, Chief Engineer – Broadcast Strategy, Sky, noted that in the UK, WiFi was often available in public transport buses, allowing travellers to access content. Graham Mills Chairman, DVB Commercial Module, noted that whether content was accessed live or downloaded and stored, had important bandwidth considerations.

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