Viacom International Media Networks (VIMN) has announced it will relaunch VH1 in the UK as a lifestyle and general entertainment channel. From October 2nd, the current music channel will reposition as a new destination for unscripted shows.
The refreshed channel will debut a raft of US reality favourites for the first time in the UK, including new series, Love and Hip Hop Miami. Also amongst the launch line-up will be Black Ink Crew, Love & Hip Hop New York, and the full back catalogue of the Emmy Award-winning RuPaul’s Drag Race and RuPaul’s Drag Race All Stars.
“VH1 is a powerful brand stateside, with the channel delivering 12 consecutive quarters of growth in share and a string of Emmy wins. We look forward to building the brand in the UK and delivering a range of noisy, bold and fun content that our UK audience is sure to love.” commented Kelly Bradshaw, Vice President & Brand Lead, MTV UK.
VH1 will be managed and programmed by the MTV UK brand team and is available on Sky 174 and Virgin 316.