Mediaset wins Italian Formula E
September 27, 2018
By Colin Mann
Italian free-to-air broadcaster Mediaset has extended its partnership with the electric street racing single-seater series Formula E to air live coverage of each race the ABB FIA Formula E Championship across Italy for the next five seasons.
Building on the success of last season, which included impressive viewing figures from the inaugural race on the streets of Rome in April – boasting a 9.6 per cent audience share and 1.2 million live TV viewers in Italy – Mediaset will continue to bring fans every second of Formula E action until at least the end of season nine.
“We’re absolutely delighted to have Mediaset continuing to cover the thrills and spills of Formula E through to season nine,” declared Ali Russell, Media & Business Development Director at Formula E. “The results Mediaset has shown – along with their extensive programming of the ABB FIA Formula E Championship – is a testament to their ongoing commitment and we look forward to bringing all the action live to fans across Italy for a further five seasons.”