Lionsgate India and SonyLIV are partnering to kick off next week’s Diwali Festival with the launch of Lionsgate Play on the SonyLIV streaming platform.
SonyLIV is one of the largest local broadcast-owned OTT platforms in India in terms of viewership and consumption. It holds the rights for hit series such as Indian Idol and Kaun Banega Crorepati (Who Wants to Be A Millionaire?) amongst others and also licenses the rights to a variety of sports programming in the territory. Additionally, SonyLIV is home to fitness, original Web series, movies and more.
The embedded Lionsgate Play destination will launch with over 500 hours of Starz and Lionsgate original series, including the Starz hits Power, Vida, Sweetbitter, The White Queen, The White Princess and the eagerly-anticipated The Spanish Princess along with popular Lionsgate library titles such as Crash, Manhattan, Wildfire, Are We There Yet? and Chasing Life.
The offering will be bundled within SonyLIV’s current slate of programming, significantly enhancing their premium English-language offering to customers.
“We’re incredibly excited to team with a prolific and innovative content powerhouse like Lionsgate,” said SonyLIV Business Head Uday Sodhi. “With over 500 hours of premium programming at launch, they bring to our platform a great mix of popular Starz original series and classic Lionsgate catalogue titles sure to resonate with our customers for years to come.”
“We’re excited to partner with Sony LIV to launch Lionsgate Play in India,” said Lionsgate India Managing Director Rohit Jain. “Our collaboration is the latest milestone in elevating our brand in India, and we’re delighted to kick off our partnership with a robust portfolio of Lionsgate and Starz programming. Sony India has a reputation for bringing cutting-edge entertainment to Indian audiences, making them the perfect choice for us to deliver some of our most successful premium English-language content. Consumption of English-language content is still at its early stages in this market and, with this collaboration, we’re well positioned to fulfil that latent demand. This is a great starting point for our two companies, and we are excited about the journey ahead of us.”