Atresmedia upgrades Atresplayer, adds 4K

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Spanish TV group Atresmedia has upgraded its OTT platform Atresplayer adding new content, new functionalities and 4K content.

Subscriber are now able to control live content, download content offline, have access to the last seven days programming, personalise TV offerings or and receive recommendations.

Atresplayer has also added 4K content and launched youth channel Flooxer. The platform will now rely on more live TV content to capture subscribers offering them a library of Atresmedia programming without ads.


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