Reflecting the trend for sports media companies to invest in the interface platforms they need to drive engagement, subscriber aggregation and monetisation, cross-platform app software development specialist You.i TV has announced the closing of $23 million (€26.35m) in growth capital, led by Causeway Media Partners, an investment fund focused on sports media, sports technology, and related companies, joined by the company’s early backers WarnerMedia, Kayne Anderson Capital Advisors, and Vistara Capital Partners.
Bob Higgins, partner at Causeway Media, has taken a board seat at You.i TV. These funds will fuel expansion of You.i TV’s global footprint, developer community, and reimagining the ad experience.
You.i TV founders Jason Flick and Stuart Russell started the company with the goal of changing the way that user experiences are built. You.i TV puts tools in the hands of development teams to unify their app strategy and build market-leading applications. Starting with video-first experiences, the product platform helps teams at every stage of their development process from initial concepts, to development, compiling, testing, and deploying applications in-market. You.i TV’s customer roster includes Fox, AT&T, WarnerMedia, NBA, NFL, and Twitch.
“We’ve been on a mission since we started to help developers take control of the fragmented world we live in. Enabling them with the right tools lets them do what they do best – build experiences that matter to users,” said Flick, CEO + Co-Founder of You.i TV. “This is just the beginning of shaping the future of all forms of media experiences. We are excited to have Causeway join the team with their well-rounded expertise in this space as we reach new markets and build out the community.”
“We’ve been courtside watching media companies endeavour to get the user experience right, knowing that the consumer is the ultimate arbiter of what can make or break a business these days,” commented Higgins. “Today, content owners trade-off between engagement and monetisation and we think You.i TV’s product unlocks unlimited potential for changing that equation. We’re excited to partner with the team to amplify their already impressive reach in the sports and media ecosystem.”