Freesat, the UK’s subscription-free satellite TV platform, has expanded its on-demand service by adding Eros Now, the South Asian digital OTT distribution service by global Indian film entertainment company Eros International. With over 128 million registered users and 13 million paying subscribers (as of June 2018), Eros Now offers a library of over 11,000 Indian films, music videos, TV shows and Originals.
Alistair Thom, Managing Director at Freesat, said: “We are delighted to work with Eros Now to strengthen our growing on-demand line-up. At Freesat, we are constantly looking at partnerships which deliver great value to our viewers and add variety to the content we offer. Our ambition is to provide the best of TV from all over the world and introducing this exciting Bollywood platform to our viewers is a great step in that direction.”
Rishika Lulla Singh, CEO, Eros Digital at Eros Now, said: “Our integration with Freesat is a further step in our endeavor to reach out globally to those seeking the best in Indian entertainment across multiple screens and seamless user experience by being platform agnostic. We are excited to bring our app into Freesat’s 2 million homes and provide them with rich and compelling content; from movies and music, to TV shows.“