3 Screen Solutions (3SS), a provider of software solutions and services for set-top-box and multiscreen digital entertainment, has been chosen by Blockbuster, the Nordic video services platform owned by Denmark’s TDC Group, to engineer, deliver and integrate a new app to support connected TVs.
Blockbuster subscribers in Denmark, Sweden, Norway and Finland who own connected TVs made by Samsung, LG Web OS, Tizen, Netcast and Orsay are the first to benefit from the new app, which is based on 3SS’ front end solution 3READY. Phase two of the project will cover Panasonic and Philips TVs, and possibly others.
The new app replaces Blockbuster’s legacy connected TV app which underperformed and was deemed to have led to subscriber churn. 3SS introduced new, value-adding features to new the app’s UI. These include easier and more intuitive navigation tools, the ability to set bookmarks, wish-lists, and the display of personalized recommendations. Critically, the new app has the high level of reliability and performance which Blockbuster and its subscribers require.
“The app which 3SS created transforms our ability to monetise our content,” said Casper Hald, Blockbuster CEO. “We approached 3SS because of their reputation for delivering video experiences that delight consumers while enhancing operations and business potential for service providers. 3SS succeeded on all fronts and we look forward to building on this success with 3SS and to delivering further innovations for our viewers.”