Streaming platform and device specialist Roku has disclosed preliminary Q4 2018 data for two key operating metrics, active accounts and streaming hours, demonstrating continued momentum for the Roku platform as consumers shift toward streaming and away from traditional linear TV.
Q4 2018 active accounts topped 27 million, up roughly 40 per cent year-over-year. Q4 streaming hours were an estimated 7.3 billion hours, up about 68 per cent year-over-year, bringing full year 2018 streaming hours to about 24 billion, up about 61 per cent from 2017.
“Strong active account growth and accelerating streaming hours point to consumers’ growing enthusiasm for streaming, making Roku America’s largest and fastest growing TV streaming distribution platform,” said Roku CEO Anthony Wood. “In 2018, we maintained our leadership in streaming players, licensed smart TVs and TV streaming hours. Roku continues to bring viewers more choice, great value, a compelling user experience – and lots of TV fun.”
Roku will report final operating metrics as well as fourth quarter and full year 2018 financial results in February. The company will provide a 2019 outlook at that time.