Ooyala has announced that it will work with the DPP, the media industry’s business network, on its efforts to advance global news-industry standards for the use of metadata. The DPP’s initiative, Metadata Exchange for News, is designed to help establish standards for application in every step of delivering news content – from planning and newsgathering to production, distribution, display and archive.
“In an increasingly lightning-quick environment, news organisations are looking to media asset management and content delivery with metadata that is both accurate and relevant at every step in the process,” said Bea Alonso, director of global product marketing at Ooyala. “The DPP is doing important work in this area, and this week’s event promises to mark a significant step toward the goal of global industry standardisation.”
“News organisations want journalists and correspondents to be focused on the story, not the process,” said DPP managing director Mark Harrison. “With the participation of leading companies, like Ooyala, in the media-asset-management and workflow-automation fields, we will advance more quickly toward these important objectives.”