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Missing Link champions Moments Worth Paying For

February 22, 2019

By Colin Mann

Lionsgate’s animated adventure Missing Link is the latest movie to receive an exclusive trailer as part of pro-copyright education body the Industry Trust’s Moments Worth Paying For campaign, to combat film piracy.

The trailer features brand new, never-seen-before footage, showcasing the hilarious and heart-warming moments in the film and reminding families that sharing unforgettable moments all together at the cinema, are always moments worth paying for.

The Industry Trust’s consumer education campaign continues to deliver the core message – inspiring audiences to choose the big screen experience. Like the others in the Moments Worth Paying For series, the trailer directs audiences to the industry-funded film search engine,, which signposts legal content sources, so they can book, buy and watch at their convenience.

“We have a longstanding history in partnering with the Industry Trust on their exclusive Moments Worth Paying For trailer and we’re delighted that Missing Link will be the latest film featured in this incredibly important initiative that encourages cinema goers to experience movies as intended,” commented Simon Dunstan, Senior Promotions Manager, Lionsgate UK. “Missing Link, from LAIKA studios is a lavish, stylish adventure for the whole family to enjoy in cinemas this Easter.”

“In recent years, developments in technology have created new ways for audiences to infringe,” noted Sylvia Dick, Head of Audience Engagement, The Industry Trust. “Illicit streaming devices (ISDs) have exposed an increased number of parents to pirated film and TV content, a third of whom have children under 10. Therefore working with Lionsgate on an incredibly fun and family-spirited title like Missing Link is extremely important for us, as the aim of the campaign is to highlight the movie-going experience as a shared activity which truly is worth paying for.”

Missing Link is released in UK cinemas on April 5th 2019.

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