iflix launches premium sports channel
March 18, 2019
iflix, the Southeast Asian VoD service, has announced the launch of ZSPORTS – a premium sports linear channel – in multiple Southeast Asian markets, on iflixFREE and iflixVIP.
Available in Malaysia, Brunei, Indonesia, Thailand, Cambodia, Vietnam, and Myanmar, the launch coincides with the coveted NCAA Division I Basketball Championships (colloquially known as March Madness) where 68 American collegiate teams will compete in a single-elimination tournament over three weeks to become national champion. ZSPORTS will feature live coverage of most games including the “Final Four”, from March 20 (MYT) as well as repeat broadcasts of select games.
In addition to March Madness, ZSPORTS will provide viewers with over 1,000 hours of live sporting events each year, including NCAA basketball and football, the National Hockey League’s regular season, playoffs and Stanley Cup, X Games and motorsports, as well as local and regional sporting events catering to hardcore and casual fans alike.
Craig Galvin, iflix Global Head of Content, said: “March Madness is one of America’s biggest sporting events, a staple on any sports calendar, and we’re excited to give fans across the region virtual front row seats to tomorrow’s NBA stars, today. iflix is proud to welcome ZSPORTS to the Company’s growing premium sports offering in our commitment to providing our audiences the best and broadest range of world-class competitions.”
Howard Jiang, CEO of ZSPORTS, added: “Partnering with iflix is a major milestone for us and increases our channel reach to millions of users on the fastest growing entertainment platform in Southeast Asia, pleasing hardcore and sports fans alike.”