Discovery has announced the promotion of Keith Kazerman to Executive Vice President, Digital Sales, Advanced Advertising and Research, effective immediately. The announcement was made by Jon Steinlauf, Chief U.S. Ad Sales Officer for Discovery, and to whom Kazerman reports.
“Discovery’s ad sales team is continuing to prioritize and drive our digital businesses in 2019 and beyond, and now is the time to have a singular leader spearheading these important initiatives,” said Steinlauf. “With his strong client solutions-based background, as well as his advanced advertising expertise, Keith is well positioned to grow our enhanced advertising and data-driven products, while maintaining our exceptional advertiser service.”
In this newly created role, Kazerman will lead all digital ad sales teams responsible for driving digital revenue efforts across Discovery’s TV Everywhere GO apps and VOD, as well as website and social media platforms. He will continue to oversee Discovery’s enhanced advertising business, research and addressable data-driven products. Lauri Baker, SVP Digital Ad Sales, and Aaron Gallagher, SVP Digital Ad Sales, will report directly to Kazerman under the new structure.
Kazerman most recently served as Group SVP, Research, Data and Engage at Discovery.