Advanced Television

Research: Over 51m LatAm SVoD subs by 2024

April 1, 2019

Latin American SVoD subscriptions are forecast to reach 51.10 million by 2024; almost double the 27.12 million recorded at end-2018, according to Digital TV Research. The top six regional platforms will account for 85 per cent of the region’s paying SVoD subscribers by end-2024.

Netflix will remain the largest pan-regional SVoD platform by some distance, with an expected 26.30 million paying subscribers by 2024 – or half the region’s total (down from a two-thirds share in 2018).

Simon Murray, Principal Analyst at Digital TV Research, said: “The Latin America OTT TV and Video Forecasts report only covers paid-for services. Several mobile and pay TV operators provide free and limited SVoD platforms to their top paying subscribers. This stifles paid SVoD take-up.”

OTT TV episode and movie revenues for 19 Latin American countries will more than double to $8.25 billion in 2024; up from the $3.33 billion recorded in 2018. SVOD will remain the region’s largest OTT revenue source; contributing $6 billion by 2024.

Brazil will remain the SVoD revenue leader by 2024 – supplying 40 per cent of the regional total. Mexico will provide another 24 per cent, so Brazil and Mexico will together take two-thirds of the region’s SVoD revenues by 2024.


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