Bitmax, the digital media management and licensing company, has partnered with MTonomy, the blockchain-based digital media rights and content management company, to license and provide new release content to MTonomy. Through this partnership, millions of cryptocurrency users around the world will be able to securely buy and rent Bitmax’s video content, including movies, documentaries, TV series and digital shorts, directly in cryptocurrency. Cryptocurrency users will make payments in ether, the native cryptocurrency of the Ethereum blockchain, using any of the popular cryptocurrency wallets such as Metamask, Coinbase Wallet and Cipher.
Jim Riley, Chief Revenue Officer, Bitmax, said: “At Bitmax, we are committed to finding the many ways our content partners can monetize their content and reach the widest audiences. MTonomy has pioneered the best-of-its-kind online platform that accepts Ethereum currency, which has opened up a new audience of millions, bringing our filmmakers a new and innovative revenue stream.”
In addition to providing digital media licensing services, Bitmax is partnering with MTonomy to onboard, manage, and audit digital media content. In collaboration with MTonomy, Bitmax is securely bringing its film partners transparent access to an entirely new and rapidly growing audience, while pushing the envelope on efficient content distribution globally.
Arjun Mendhi, Founder and CEO of MTonomy, said: “With industry-leading expertise and commitment to their content providers, Bitmax is an ideal partner for MTonomy’s digital distribution and rights management platform. We look forward to working to distribute Bitmax content to a growing global market.”