Advanced Television

Analyst: Sport missing out on £14bn of sponsorship

May 3, 2019

Brand spend on sports sponsorship will grow to £35 billion (€41bn) globally in 2019, but rights-holders are significantly under-exploiting their sponsorship businesses according to Two Circles analysis.

Collectively, sports rights-holders’ sponsorship assets are worth £49 billion globally. However, due to unsold inventory, unreported engagement and

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration
*Required field

Categories: Advertising, Articles, Business, Markets, Research