Advanced Television

Research: China adults spend half their media time online

June 10, 2019

This year, for the first time, adults in China will spend over half of their daily media time on the internet, according to eMarketer. This is largely a result of increased government efforts to transform and develop internet infrastructure in the more rural parts of the country.

Digital time spent, which includes all desktop/laptop internet activities and all

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Categories: Articles, Consumer Behaviour, Research