Malaysian media group Astro Malaysia Holdings has entered into a strategic partnership with Chinese online entertainment service iQIYI.
Under the partnership, Astro has the exclusive rights to deliver iQIYI content on TV, On Demand and OTT in Malaysia including the world’s first iQIYI branded channel comprising iQIYI’s extensive slate of original content from drama to variety shows and movies. Astro will also take the lead in customer acquisition, marketing and media sales.
Yang Xianghua, iQIYI President of Membership and Overseas Business Group said: “We are delighted that Malaysians love iQIYI’s content. We hope that our partnership with Astro will excite and benefit our fans as we bring more original iQIYI’s content.”
Henry Tan, CEO of Astro said:: “We are excited about the incredible opportunity that iQIYI presents in technology leadership and content innovation. This partnership enables us both to leverage on the strength of our brands and skillsets to extend our reach in the content world which is increasingly personal and digital.”
High-quality iQIYI original dramas and variety shows, such as Story of Yanxi Palace, The Golden Eyes, The Legend of White Snake, Tang Dynasty Tour, The Rap of China, Hot-Blood Dance Crew, Qing Chun You Ni and more, are available on Astro and are popular among Malaysian audiences. Under this new strategic partnership, Astro will have access to more quality new content from iQIYI such The Rap of China 2019, Sword Dynasty, The Files of Teenagers in the Concession, and many more iQIYI original content.