Viacom International Media Networks (VIMN) is partnering with mobile operators Play in Poland and Telenor in Bulgaria to deliver a premium experience Nickelodeon Play mobile VoD app. Mobile customers in Poland and Bulgaria can access an extensive Nickelodeon content on-demand experience, including a wide selection of full-length episodes of popular animated series, games and original short form content.
Play customers in Poland will be able to unlock and watch premium content on the Nickelodeon Play app, as part of the Play 360 package, or as a standalone subscription at 19.90 PLN/month (€4.66) following a free one-month trial, and at 5 PLN/week following a free one-week trial for prepaid customers. The Nickelodeon Play streaming app will feature more than 200 full-length episodes, 120 original short videos and more than 20 games, in a brand safe online environment for kids.
In Bulgaria, Nickelodeon Play is available for Telenor customers to select from a range of video services available as part of the recently introduced Total+ tariff plans from 31.99 BGN (€16.36). The service will be free of charge for new customers for the first 12 months of their two-year contract, and 4.99 BGN per month thereafter. Existing customers will have the option to add Nickelodeon Play as an add-on. The price of the standalone add-on will be 5.99 BGN per month.
Popular titles available on-demand in the app will include SpongeBob SquarePants, Penguins of Madagascar, Rise of the Teenage Mutant Ninja Turtles, Shimmer and Shine, Paw Petrol, Blaze and the Monster Machines and Sam and Cat. In some instances, episodes will premiere on the app ahead of broadcast on the Nickelodeon linear channel.
“Following its launch in Serbia and Montenegro last autumn, we’re delighted to rollout the Nickelodeon Play app in Poland and Bulgaria, giving mobile customers access to a full content experience, as part of our strategy to provide greater choice and flexibility on digital platforms,” declared Gábor Harsányi, VP, General Manager, VIMN CEEI.
The Nickelodeon Play app is available on Android in Google Play and on iOS in the App Store.