Virgin Media’s TV customers will be able to watch all of the big matches on Centre Court at Wimbledon in 4K with HDR.
The competition, which starts today (July 1st) and tennis fans on Virgin Media’s TV platform will be able to watch all Centre Court matches in 4K with Hybrid Log Gamma HDR through the BBC iPlayer app on their V6 set top box.
Customers will also be able to watch every match at Wimbledon in HD for the first time by pressing the red button on their remote. Full broadcast coverage will be available in HD on BBC’s linear channels.
Virgin Media gave its TV customers the opportunity to watch last year’s Ladies and Gentleman’s finals in in 4K UHD for the first time on Eurosport.
Last month in a UK broadcast first, Virgin Media utilised Hybrid Log Gamma (HLG) technology on its powerful V6 set top box to broadcast matches on the Phillipe Chatrier at Roland Garros in 4K with HDR on Eurosport.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “It’s been a great summer for tennis fans on our TV platform with Roland Garros in 4K HDR last month and now Wimbledon. Our customers will once more feel like they’re courtside with every smash and volley in the best picture quality possible, all from the comfort of their home. Virgin TV really is the best way to watch the best of this summer’s sport”