China: Zhibo streams Tour de France

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Digital media platform China Sports Zhibo has struck a deal to live stream the Tour de France via its official platforms through to 2021.

The partnership will commence with this year’s Tour’s Grand Depart in Brussels on July 6th, running to the race’s conclusion on the Champs-Élysées in Paris on July 28th.

China Sports Zhibo claims some 15 million registered users and also holds thte streaming rights to the Table Tennis World Tour, the World Badminton Tour and the World Federation of Snooker events.


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