Advanced Television

Analyst: Netflix maximises ‘surprise drop’ strategy

July 8, 2019

Research by Ampere Analysis reveals Netflix’s adoption of a quick-release or ‘surprise drop’ marketing strategy for blockbuster unscripted A-list comedies such as Amy Schumer and Trevor Noah’s stand-up shows, and concerts such as Taylor Swift’s ‘Reputation’ Tour.

Nineteen per cent of Netflix

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