DAZN eyes NFL rights
July 10, 2019
Global sports streaming platform DAZN is preparing a move to acquire live NFL rights in the US, according to its chief executive, Simon Denyer.
“We’re definitely interested in looking at the NFL rights. Our strategy is to be a major player in sports rights via OTT, and the US and Canada have the highest penetration of OTT in the world,” Denver told Bloomberg:
DAZN already holds NFL streaming rights in several markets including Canada, but a move in the US – where it has already secured a 3 year MLB deal – would signal its intentions to become a main player in the country.
Whilst most of the domestic NFL rights are tied up in long-term deals, the NFL Sunday Ticket package could present an option. The NFL has been deliberating since last autumn over whether to break-up its Sunday Ticket deal with current partner AT&T-owned DirecTV, which covers digital and linear distribution, reports SportsPro.