Premium video content management specialist Eluvio has launched Eluvio Content Fabric, a software platform for content owners to manage and distribute premium video (live and on-demand) to consumers and business partners without content delivery networks (CDNs). It enables content owners to deliver ultra-low latency, high quality video content – and reduce their reliance on complex and costly transcoding services, cloud storage providers, and aggregators. Monetisation, versioning, dynamic personalisation and rights control are intrinsic, making possible whole new classes of entertainment experiences.
The Eluvio Content Fabric’s patent-pending architecture was created by a team led by Michelle Munson and Serban Simu, the founders of Aspera and inventors of the FASP fast file transport protocol. Recognising the inefficiencies and costs associated with video delivery, they founded Eluvio to address some of the hardest challenges facing today’s premium content owners.
The Eluvio Content Fabric is a global software overlay network that enables just-in-time video distribution directly from the source (stream or file). It eliminates the need to create additional copies of files used in distribution networks or storage facilities using a novel representation of media and data protocol implemented in a blockchain network to create a transformational direct-to-consumer media distribution platform. Eluvio has pioneered innovation in content-centric design, blockchain data protocols, machine learning, in-network processing and transport, and programmable media to create the Eluvio Content Fabric.
Eluvio is collaborating with multiple content providers to refine features in the platform. For example, MGM Studios, a premier public customer, is using the Eluvio Content Fabric for global streaming to web, mobile and TVE audiences of certain properties, including transcoding, multi-format encryption and DRM, access control, and audience reporting. The deployment is part of MGM’s innovation of a next-gen supply chain.
“The economics of today’s video ecosystem is defined and hampered by yesterday’s technologies, and we aim to change that,” said Michelle Munson, CEO and co-founder of Eluvio. “The Eluvio Content Fabric enables content owners to manage and distribute video and large form content in ways never before possible, opening publishers to more direct monetisation opportunities, and reducing costs by minimising core bandwidth and storage, and radically streamlining the traditional media distribution workflow.”
“At MGM, we’re constantly looking for new technology that can improve both our operations and the consumer experience,” said Jim Crosby, senior vice president, Digital at MGM Studios. “The deployment of the Eluvio Content Fabric started as an experiment to test this promising new technology, and it has exceeded expectations. It has delivered ultra-fast video loading, high quality playback, and a cost-efficient solution eliminating separate aggregation, transcoding and CDN services – and with its blockchain, provides us the ability to transact business directly on the content. We look forward to more to come with Eluvio.”
Key Capabilities and Benefits
The Eluvio Content Fabric provides a global software network that composes and distributes media dynamically. Key capabilities and benefits include:
The Eluvio Content Fabric will be showcased during a series of open houses at IBC 2019.